About Us

We are a family business based in Albuquerque, New Mexico. Between my mother and myself, we have over 50 years of experience in New Mexico chile. I started roasting chile when I was 12 years old, and have been roasting for over 20 years. My mom ran grocery stores selling chile for decades, which included assisting chile roasters every chile season. As we are getting older, it is a good idea for us to begin selling online, as it is less physical work than carrying hundreds of 40 lb sacks of chile every day. Although ecommerce is a new field for us, chile is not. We will do our best to provide timely service at the best price possible this 2024 chile season and beyond.

Due to our long history in the chile business, we partner with several of the best farms in Hatch, New Mexico. Not every farm is the same, and we specifically stay away from the cheest suppliers who often service the giant grocery conglomerates such as Wal Mart and Kroger. Our chile is all sourced from small local farms who really care about producing a quality product. Whether you get chile pods, chile powder, chile ristras, green chile, or something else from us, you can be sure that we take every step to ensure we only sell quality produce!

Additionally, I love learning. As chile, and food in general is a burning passion for me hotter than Pepper X, you can be sure I will continue to write blogs about different things I learn. I will continue to create content for people to learn more about Hatch chile and New Mexican food culture in general. Food is a great thing that binds us all together. Whether someone is a Democrat, Republican, Communist, Anarchist, or anything else, we all have to eat. I believe that food can unify us far more than any creed or ideology can drive us apart. Hopefully you feel the same way, and we can spread the love of food and Southwestern spice to the world one dish at a time!